The Future of Pharmacy Benefits
OCTOBER 28, 2025, EAST SYRACUSE, NY – On October 28th, Deborah Dempsey, Pharm.D., MBA, Chief Operating Officer, joined Ramzi Yacoub, Pharm.D., RxSense’s Chief Pharmacy Officer, at AMCP Nexus 2025. Deb and Ramzi took the stage for a 30-minute Spotlight Fireside Chat on “Shaping the Future of Pharmacy Benefits”.
Ramzi and Deb spoke about the future of pharmacy benefits from a leadership perspective and how RxSense and ProAct are doing things differently in the marketplace. Together, they discussed how innovation, technology, and partnership are redefining healthcare.
“Our partnership with RxSense has allowed us to offer our clients an unparalleled level of service” says Deborah. “With costs rising and an increased demand from plan sponsors for more flexibility, transparency, and innovation, RxSense has provided us with the tools to meet our clients’ needs. Using the modern, technologically-centered platform has allowed ProAct to reimagine how pharmacy benefits are delivered.”
About Deborah Dempsey
Deborah Dempsey is Chief Operating Officer (COO) for ProAct. She is responsible for all PBM commercial operations including clinical services, implementation, benefit changes, group eligibility, funding assistance, mail services and the overall client experience. She received her Doctor of Pharmacy degree from Albany College of Pharmacy and her MBA with a focus in healthcare from Utica University.
About ProAct, Inc.
ProAct, Inc., is a 100% employee-owned pharmacy benefit management (PBM) company. ProAct is a part of the KPH Healthcare Services family of companies, which includes Kinney Drugs. ProAct empowers clients to take charge of their pharmacy benefit plans by combining high-touch service with the latest in PBM technology. ProAct manages the dispensing of prescription drugs through its mail order pharmacy, ProAct Pharmacy Services, as well as through its national retail pharmacy network consisting of over 64,000 pharmacies in the United States, Puerto Rico, Guam, and the Virgin Islands. For more information, visit www.proactrx.com.
Media Contact
Amanda Pendock
Senior Marketing Lead
amandapendock@proactrx.com
